It also gives you a clearer picture of the customer journey and the various conversion paths your customers take, enabling you to optimise your website and campaigns to drive more successful call outcomes.
Tracking phone calls in Google Analytics can provide you with rich data such as individual keyword and campaign performance. This becomes even more crucial if you’re running marketing campaigns online, in the hope of triggering offline conversions. If your business relies on converting customers over the phone, it’s vital that you’re able to accurately log calls and conversions, as well as keeping an eye on where your leads are coming from. How to Track Phone Calls in Google Analytics
0 kommentar(er)
